Are Bowl Games Worth the Sponsorship Cost?
Last week, I reviewed all 384 (it seems) college bowl games and their title sponsors and costs in an attempt to answer the questions “Do bowl sponsorships really work?” This week, we look at a few of the best and worst sponsorship values. Both of these...Do Bowl Sponsorships Really Work?
As a fan of NASCAR, I’m always quick to defend corporate sponsorships of sporting events and teams. However, those are generally a consistent sponsorship of a lengthy season—at least in NASCAR. So when it comes to sponsoring bowl games—and the three hour television window that comes with it—I wonder if the price tag is really worth it.
Pastoral Resources
As part of a new initiative at LifeWay, I’m working on a comprehensive list of pastoral resources—commentaries, books, preaching manuals, ministry tips, etc. I’ve got a list already started but thought it would be best to open it up to the Interwebs to get more.
Podcasts: What I Listen to and When I Listen to It
I’ve had an on-and-off relationship with podcasts over the years. In the early to mid 2000s, podcasts were the hot new thing, and I found myself consuming them voraciously. But I had a small problem with podcasts in 2003-2006: they weren’t portable. I had...Visiting Criswell College
Last week, I had the privilege of tagging along with my boss, Dr. Thom Rainer, as he traveled to Dallas, TX, to speak in chapel at Criswell College.
Knowing Jesus Through the Old Testament: A Review
How do the Hebrew law, writings, and prophets tell of the coming Messiah? Christopher Wright shows through his work, Knowing Jesus Through the Old Testament, that the Hebrew Old Testament tells the story which Jesus completes.
Perspectives on…
Over the past few years, B&H has published a series of books on the various perspectives of different theological topics. I have hard copies of many of these, but there is a big sale going on with the Kindle versions of these. Each of these is just $2.99 for a...The Biggest Mistakes Bloggers Make
Here’s an excerpt from a video with Michael Hyatt and Andrew Buckman about the three of the top ten mistakes bloggers make. Andrew shared his presentation on this at the Platform Conference I attended back in the spring. The full list from the conference was:...Four Responses to Increased Mobile Traffic on Your Website
With sales of iPads, tablets, and smartphones on the rise, web traffic from mobile devices is rising as well. Is your website ready?