28 May

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Platform: Great Risk or Great Reward

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Over the past year, the phrase “building a platform” has become almost synonymous with blogging and other various forms of social media. Much of this has to do with Michael Hyatt’s book Platform. Now, I’ve written extensively about the benefits of the book here on the blog. And I even went to the inaugural Platform Conference. But a tweet a few weeks ago by Timmy Brister confirmed something I’ve been worried about for some time. (more…)