In our current digital era, social media offers churches a powerful platform to connect with their congregation and reach their community. If you’re looking to refresh your church’s online presence, here are 10 easy social media ideas to try this year:
1. Share Weekly Sermon Highlights
Post a short clip or quote from your pastor’s sermon. Pairing it with an engaging graphic or video will make it more shareable and boost your algorithm scores with social media sites. This keeps the message alive beyond Sunday and invites others to share your posts.
Tip: Use tools like Canva or Clipchamp to create quote images or short videos.
2. Spotlight Ministry Moments
Highlight the work of various ministries in your church. Use photos or short videos to show the impact of your outreach programs, community service, or youth group work. These posts not only celebrate the work being done but also encourage others to get involved. When used correctly, they can be a powerful tool to help you recruit volunteers.
Example: “Our youth group had an amazing time serving at a local special needs ministry center this weekend! Swipe to see how they made a difference.”
3. Host a Q&A Session
Go live on Facebook or Instagram and host a Q&A session with your pastor, music minister, or age-graded ministry leaders. This is a great way to address common questions, reinforce the church’s vision, or provide biblical insights in real-time—especially in the wake of major current events. Encourage church members and those who follow you on social media to submit questions in advance or during the live stream.
Tip: Promote the Q&A ahead of time to maximize participation. Consider setting up a Facebook event for it as well. Having people register for the event will get them to put it on their calendar.
4. Post Encouraging Scripture
Share a Bible verse or devotional thought that follows up on points from recent sermons or Bible studies. Use an eye-catching design to grab attention and inspire followers throughout the week. Again, Canva, the CSB Bible, and FOMO are your friends here.
Bonus: Ask followers to comment with their favorite verse for increased engagement.
Example: “This week, let’s hold onto Isaiah 40:31: ‘But those who trust in the Lord will renew their strength; they will soar on wings like eagles; they will run and not become weary, they will walk and not faint.’ What verse encourages you today?”
5. Celebrate Milestones
Celebrate church anniversaries, baptisms, or special events. Sharing big, personal moments through photos, testimonials, or short videos can strengthen the sense of community and highlight how God is working in and through your church.
Example: A short post with pics: “Congratulations to our six new family members we baptized this past Sunday! God is moving in our church family.”
6. Create “Behind-the-Scenes” Content
Show what happens behind the scenes at your church. Whether it’s preparing for Sunday service or setting up for an event, these glimpses help highlight all that goes into ministry and shows the dedication of your pastoral leadership team. It also shows that your team works way more than ‘just Sundays.”
Tip: Keep it light and fun to make it more relatable.
7. Ask for Prayer Requests
Post a call for prayer requests on your page. Let followers know your staff and leaders are ready to lift up their concerns. This not only encourages engagement but also reinforces your church’s role in the spiritual lives of its members.
Example: How can we pray for you this week? Drop your requests in the comments or message us directly. “Don’t worry about anything, but in everything, through prayer and petition with thanksgiving, present your requests to God.” – Philippians 4:6
8. Share Testimonies
Ask members of your congregation to share their stories of faith or answered prayers. Post these testimonies as videos or written posts. First-hand accounts are powerful tools that inspire and connect with others. They showing the real-life impact of prayer.
9. Promote Events with Countdown Graphics
If your church is hosting an event, create a series of countdown posts to build anticipation. Use graphics to highlight key details like date, time, and location, ensuring people have all the information they need to participate—even though, yes, IT WAS IN THE BULLETIN.
Tip: Include a link to RSVP or for more information. Again, the RSVP link will help ensure it gets added to calendars.
10. Start a Weekly Challenge
Encourage your followers to participate in a weekly challenge, like memorizing a Bible verse, inviting someone to church, or performing a random act of kindness. Share their stories or photos to inspire others. Be sure to align these with initiatives already happening in the church.
Example: “This week’s Bible challenge: Memorize John 1:14. Our pastor will be preaching from this text on Sunday.”
Social media doesn’t have to be complicated to be effective. By trying these ideas, your church can foster community, inspire followers, and share the Gospel in meaningful ways. Consistency and authenticity are key—you don’t need to do everything at once but starting with one or two ideas can make a big impact.
Want more tips to level up your church’s social media strategy? Download our free guide: Church Social Media Mistakes to Avoid: A Quick Fix Guide and start creating an even stronger online presence today!
