About Jonathan
Consulting | communications | creating
Let’s build something original, together.
Jonathan Howe – About Me
Jonathan Howe is an accomplished leader with extensive expertise in communications, marketing, and strategic initiatives, particularly within the Southern Baptist Convention (SBC) and broader church-related contexts. Currently serving as Vice President for Convention Administration at the SBC Executive Committee, Jonathan plays a pivotal role in strengthening connections with local churches across the denomination. His leadership has driven significant milestones, including the rebranding of the Convention, a restructuring of Baptist Press, and a reimagining of the SBC Annual Meeting.
Prior to this, Jonathan served as Director of Strategic Initiatives at Lifeway Christian Resources, where he oversaw pastoral relations, church revitalization efforts, and the marketing strategies for prominent leaders like Thom Rainer and Ed Stetzer. He also worked with Church Answers exemplifying his innovative approach, where he helped launch multiple digital platforms, product campaigns, and marketing initiatives that continue to serve church leaders worldwide.
With over two decades of experience spanning book marketing, author relations, content development, and corporate communications, Jonathan is recognized for his ability to craft compelling narratives and build strategies that drive measurable results. A skilled communicator and collaborator, he excels in guiding teams and organizations through change while maintaining a focus on mission-driven outcomes.
Jonathan holds a Master of Arts in Theological Studies from Criswell College and both Bachelor’s and Master’s degrees in Sports Administration from the University of Southern Mississippi. When he’s not developing creative strategies or fostering community within the SBC, he enjoys golfing, podcasting, blogging, and mentoring others in their professional and spiritual journeys.
Why Work With us?
HoweOriginal is a consulting and creative agency that helps content creators, churches, and authors turn their vision into reality. We specialize in book marketing, social media strategies, church engagement campaigns, and customized branding and design solutions. Our tagline, “Let’s build something original, together,” reflects our commitment to partnering with you for meaningful, impactful results.
We are Here to Guide You
If you’re a content creator, church, or author looking for expert guidance, creative solutions, and personalized attention, we’re here for you. Let’s explore how we can help build something original, together.
Education
- Formal theological training
- Post-graduate work in administration, communications, and marketing
Experience
- Book marketing for best-selling authors
- 20+ years of serving the church
- 25+ years in marketing and communications
Projects
- ChurchAnswers.com
- Rebranding of SBC
- “The Road To…” video series for the SBC Annual Meeting
Free Resources
Explore our free resources designed to help you grow, connect, and inspire. Whether you’re a church leader, author, or content creator, these tools are tailored to meet your unique needs and take your impact to the next level. Start building something original today!
For Authors
10 Proven Strategies to Market Your Book on a Budget
Marketing your book doesn’t have to break the bank. Whether you’re a first-time author or a seasoned writer, these budget-friendly strategies are designed to help you maximize your reach without compromising quality. As someone who’s walked alongside authors navigating the marketing maze, I’ve distilled ten strategies that truly work—no fluff, just real-world solutions.
Church Leaders
Church Social Media Mistakes to Avoid: A Quick Fix Guide
Social media is one of the most powerful tools churches have to connect with their congregations, reach new people, and share the Gospel. However, even with the best intentions, it’s easy to fall into traps that can hinder your effectiveness. Here are 20 common mistakes churches make on social media—and practical tips to fix them.
For Content Creators
25 Creative Content Ideas to Keep Your Audience Engaged
Are you running out of ideas to keep your audience hooked? Whether you’re a blogger, podcaster, YouTuber, or social media manager, these content ideas will spark your creativity and breathe new life into your platforms. Dive in and discover fresh inspiration for your next post, video, or story!