News & Updates
How to Build Buzz for Your Book on a Budget
Launching a book is an exhilarating journey, but it can also feel daunting—especially if you’re working with a limited budget. The good news? You don’t need a massive marketing budget to create excitement and drive awareness for your book.
10 Easy Social Media Ideas for Your Church to Try This Year
In our current digital era, social media offers churches a powerful platform to connect with their congregation and reach their community. If you’re looking to refresh your church’s online presence, here are 10 easy social media ideas to try this year:
Kickstart Your Content Creation in 2025 with These 5 Simple Steps
The new year is here, and it’s the perfect time to supercharge your content strategy. Whether you’re a seasoned creator or just starting out, these five simple steps will help you set the tone for a productive and impactful year.
Why I’m Relaunching HoweOriginal.com
Creativity thrives in community. That belief has guided me throughout my career and continues to inspire my work. Over the past few years, I’ve realized the incredible opportunities I have to better connect with church leaders, authors, and content creators, helping them achieve their goals and make a lasting impact.
Eight Ways Churches Can Leverage the Ubiquity of Smartphones
Now that this device has become almost attached to us 24-7 (I’ll be the first to admit, I’m tethered to mine), how is the church adapting? Or better yet, how should the church adapt and engage the smartphone?
Six Essentials for Advertising on Facebook This Christmas
Facebook advertising is the most effective way of getting the word out about your church’s Christmas programming and services.
Five Unintended Consequences of Short Pastoral Tenure
While some circumstances do call for quick pastoral turnover, it’s hard not to wonder if some churches fire their pastor (or the pastor bails) too quickly.
How to Handle Negative Facebook Comments about Your Church
It’s likely that at some point someone will comment negatively about your church on Facebook.
When It’s Time to Redesign Your Church Website
Website redesigns should be carried out strategically and to meet a need. So if your church has one of these needs, then it may be time to refresh your site.
Why HoweOriginal
We understand that no two journeys are the same, which is why our approach is customized to your specific needs. With years of experience in leadership, communication, and strategic planning, we’re here to guide you with practical advice and proven tools to help you succeed.
Free Resources
Explore our free resources designed to help you grow, connect, and inspire. Whether you’re a church leader, author, or content creator, these tools are tailored to meet your unique needs and take your impact to the next level. Start building something original today!
For Authors
10 Proven Strategies to Market Your Book on a Budget
Marketing your book doesn’t have to break the bank. Whether you’re a first-time author or a seasoned writer, these budget-friendly strategies are designed to help you maximize your reach without compromising quality. As someone who’s walked alongside authors navigating the marketing maze, I’ve distilled ten strategies that truly work—no fluff, just real-world solutions.
For Church Leaders
Church Social Media Mistakes to Avoid: A Quick Fix Guide
Social media is one of the most powerful tools churches have to connect with their congregations, reach new people, and share the Gospel. However, even with the best intentions, it’s easy to fall into traps that can hinder your effectiveness. Here are 20 common mistakes churches make on social media—and practical tips to fix them.
For Content Creators
25 Creative Content Ideas to Keep Your Audience Engaged
Are you running out of ideas to keep your audience hooked? Whether you’re a blogger, podcaster, YouTuber, or social media manager, these content ideas will spark your creativity and breathe new life into your platforms. Dive in and discover fresh inspiration for your next post, video, or story!