As an author, you know that Goodreads is a valuable platform for connecting with readers and promoting your books. But with so many features available, it can be overwhelming to know where to start—or how to maximize your presence.

If you want to make the most of Goodreads in 2025, here are three must-use features that will help you boost visibility, engage readers, and drive book sales.

1. The Goodreads Author Program

The Goodreads Author Program is essential for any author looking to build a presence on the platform. Becoming a verified Goodreads Author gives you access to exclusive tools and opportunities to connect with your audience.

Key Benefits:

  • Custom Author Profile: Showcase your bio, headshot, and all your published works.
  • Blog Feature: Post updates, writing insights, and personal messages directly to your Goodreads followers.
  • Q&A with Readers: Engage with your readers by answering their questions and discussing your books.

Action Step:

To join the Goodreads Author Program, claim your author profile on Goodreads by searching for your name and selecting the option to verify your account. Once verified, personalize your profile to reflect your brand and start interacting with readers.

2. Goodreads Giveaways

Goodreads Giveaways remain one of the most effective ways to increase your book’s visibility and generate early buzz. Whether you’re launching a new book or looking to revive interest in a backlist title, giveaways can create significant momentum.

Types of Giveaways:

  • Standard Giveaway: Available to U.S. authors, this option helps you reach more readers by offering digital or physical copies.
  • Premium Giveaway: Offers more promotional features, including placement on the Goodreads homepage and email alerts to your target audience.

Why Giveaways Work:

  • Boost Visibility: Your book will appear in the giveaways section, attracting potential readers.
  • Encourage Reviews: Readers who win are more likely to leave reviews, which can boost your book’s credibility.

Action Step:

Plan a Goodreads Giveaway to coincide with your book launch or a special promotion. Make sure to follow up with winners to encourage reviews.

3. Goodreads Reading Lists and Groups

Goodreads is a community-driven platform, and tapping into that community can do wonders for your book’s exposure. Two powerful ways to connect are through reading lists and groups.

Reading Lists:

Readers often turn to curated lists to find their next read. Getting your book on a relevant list can dramatically increase its discoverability.

Goodreads Groups:

Join or create a group around your book’s genre or themes. These groups offer a space to engage with readers, share updates, and discuss your work.

How to Use These Features:

  • Join Existing Lists: Search for lists relevant to your genre and add your book where appropriate.
  • Create a Group: If you have an engaged audience, start a Goodreads Group to foster ongoing discussion about your books.

Action Step:

Research popular reading lists and groups that align with your book’s themes. Reach out to group moderators and participate in discussions to build awareness.

Final Thoughts: Make Goodreads Part of Your 2025 Book Marketing Strategy

Goodreads remains a powerful tool for authors looking to connect with readers and promote their work. By leveraging the Author Program, running giveaways, and engaging with lists and groups, you’ll be well on your way to growing your audience and increasing your book’s impact in 2025. Want more actionable book marketing strategies? Download our free guide, 10 Proven Strategies to Market Your Book on a Budget, and check out our 90-Day Book Marketing Implementation Checklist. Let’s build something original, together!