The 5-Minute Daily Social Media Plan for Churches

One of the biggest challenges churches face with social media is staying consistent. Most leaders know they should be posting regularly, but let’s face it: you’re juggling a lot.

Good news—you don’t need a staff of designers or hours of time to make an impact online. With just five intentional minutes each day, your church can stay active, engaged, and visible in your community.

Here’s a simple 5-minute daily plan that any church can follow.

Step 1: Start with a Quick Scroll (1 Minute)

Begin by opening your church’s most active platform (Facebook, Instagram, etc.) and take a quick look:

• Are there any new comments, messages, or shares that need a reply?
• Did someone tag your church in a post?
• Is there a prayer request or praise worth resharing?

This helps you stay connected and shows your followers you’re present.

Step 2: Post One Simple Thing (2 Minutes)

You don’t need a polished video or lengthy caption every day. Just show up consistently with content that encourages or informs.

Here are a few easy options:

• A verse of the day graphic or Scripture screenshot
• A behind-the-scenes photo from church prep
• A one-line encouragement or prayer
• A reminder for an upcoming service or event

Use templates in Canva or repurpose content from your bulletin or announcements.

Step 3: Engage with Someone Else (1 Minute)

Social media is a conversation, not a broadcast.

• Comment on a member’s post
• Like a post from a local school, nonprofit, or business
• Share something encouraging from another ministry or pastor

This builds goodwill and grows your reach in a genuine way.

Step 4: Schedule Tomorrow’s Post (1 Minute)

If you have a little time left, use it to schedule a post for tomorrow using a free tool like:

• Meta Business Suite (for Facebook/Instagram)
• Buffer or Hootsuite (limited free plans)

Even one scheduled post a day builds consistency over time.

Final Thoughts: Consistency Over Complexity

Your church doesn’t need to go viral to make an impact online. You just need to show up.

This 5-minute-a-day plan helps you stay visible, serve your community, and reflect your church’s heart—without overloading your team.