When churches think about updating their website, most focus on the homepage or the events calendar. But one of the most visited—and most influential—pages often gets ignored: the About page.
Whether it’s called “Meet the Team,” “Who We Are,” or just “About,” this page is where visitors decide whether your church is approachable, trustworthy, and worth visiting.
Here’s why it matters—and how to make yours better.
1. It’s Often the First Place Visitors Click
After the homepage, new visitors usually want to know:
- What does this church believe?
- Who leads it?
- Will I feel welcome here?
The About page answers those questions. If it’s outdated, confusing, or overly formal, people may never take the next step.
2. Show Real People, Not Just Roles
Many About pages list names and titles but miss the opportunity to connect. Instead of a dry staff directory, help people get to know your team:
- Use casual bios (mention hobbies or hometowns)
- Include friendly, current photos
- Let personalities show through
People don’t connect with titles. They connect with people.
3. Share the Heart Behind the Church
Your story matters. Take a paragraph or two to tell it.
- How did the church begin?
- What has God done in your community?
- What is your church passionate about?
This builds emotional connection and shows your mission in action.
4. Make Your Beliefs Clear and Accessible
If your statement of faith is 20 bullet points deep in theological language, most people won’t read it.
Instead:
- Use plain, welcoming language
- Keep it concise, with a link to more if needed
- Focus on the core truths and tone of your church
Don’t hide your beliefs—but don’t overwhelm people either.
5. Include a Clear Next Step
Once someone reads your About page, what should they do?
- Plan a visit?
- Contact a pastor?
- Watch a sermon?
Make it obvious. A single, clear next step can turn a curious click into a real-life connection.
Final Thoughts
The About page isn’t just a formality—it’s a ministry opportunity. It speaks to first-time visitors before they ever walk through your doors.
Take time to make it warm, clear, and helpful. Because sometimes, the most overlooked page is the one that opens the front door.
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