You’ve done it—you wrote the book, edited it, formatted it, and hit publish. Congratulations! But here’s the truth most authors don’t hear enough: launching your book doesn’t stop on release day.
In fact, the real work of marketing begins after your book goes live.
Whether you’ve self-published or gone the traditional route, what you do after publishing is key to keeping momentum, building your readership, and maximizing long-term sales. Here’s how to make the most of the post-launch phase.
1. Update All Your Platforms
Your book should now be front and center everywhere your audience interacts with you.
- Add your book to your website homepage and about page
- Pin a promo post on all your social media profiles
- Update your email signature to include a call to action
The goal is to create visibility without being pushy. Make it easy for people to find your book naturally.
2. Create a Review Strategy
Book reviews build social proof and influence buying decisions. They’re especially critical in the first few weeks after release.
How to get reviews:
- Personally ask your launch team and early readers to leave honest reviews
- Include a polite ask at the back of your book (“Loved the book? Leave a review!”)
- Offer bonus content or a free resource to reviewers (where platform rules allow)
3. Keep Talking About Your Book (In New Ways)
Many authors go silent after launch week, assuming everyone’s seen the book. But most people need multiple exposures before they take action.
Here are a few fresh ways to talk about your book post-launch:
- Share a favorite reader quote or review
- Post a behind-the-scenes story from the writing process
- Highlight a key lesson or takeaway with a personal reflection
The key is to tie your content to the book without making every post sound like a pitch.
4. Launch or Revamp Your Email Sequence
Use your post-launch momentum to build deeper relationships with readers.
Ideas for your email list:
- Create a “start here” welcome sequence with book-related content
- Share exclusive bonus content or behind-the-scenes updates
- Promote your lead magnet to grow your list further
If you don’t have an email list yet, now is the perfect time to start. Even a small list of interested readers can make a big impact for your next launch.
5. Pitch Yourself for Visibility
Your book gives you authority. Use it as a conversation starter to get in front of new audiences.
Where to pitch:
- Podcasts related to your topic or genre
- Guest blogs or columns
- Local news outlets and community publications
Pro tip: Always include a link to your book and a short bio when pitching.
Final Thoughts: Publishing Is Just the Beginning
Don’t let your book fade into the background once it’s published. With a few strategic steps, you can keep the momentum going, grow your platform, and connect with more readers long after launch day.
Want to go even further? Download our free 10 Proven Strategies to Market Your Book on a Budget and take the guesswork out of your next steps.
Let’s build something original, together!
Comments are closed.