Social media is a powerful tool for churches—but it’s easy to misuse or overlook. Whether you’re just getting started or have been posting for years, avoiding these common mistakes can help your church connect more clearly and consistently.
Here are five mistakes churches still make—and what to do instead.
1. Posting Inconsistently
One week you’re posting daily. The next week, nothing. Then you disappear for a month.
Inconsistency confuses your audience and tells the algorithm you’re not reliable.
Fix it:
- Choose a sustainable rhythm (even 2–3 posts a week is fine)
- Batch content ahead of time
- Use a tool like Meta Business Suite to schedule posts in advance
2. Promoting Events Without Context
“Don’t forget the potluck!” doesn’t help someone who doesn’t know what’s going on.
Fix it:
- Always answer: Who is this for? Why does it matter?
- Add clear next steps (RSVP link, time, place, etc.)
- Explain how the event connects to your church’s mission
3. Forgetting First-Time Visitors
Too many posts assume people already know your building, staff, and schedule.
Fix it:
- Use welcoming language
- Share photos of your team and space
- Post content that explains what to expect on a Sunday
Your social media is often someone’s first introduction to your church. Make it count.
4. Only Posting Announcements
If your entire feed is a digital bulletin board, people will scroll right past it.
Fix it:
- Mix in encouragement, Scripture, and behind-the-scenes
- Tell stories about what God is doing
- Use questions and polls to start conversations
Announcements are important—but they shouldn’t be the only thing you post.
5. Ignoring Engagement
If someone comments, do you reply? If someone DMs your page, do they hear back?
Fix it:
- Set aside time to reply to comments and messages
- Like and comment on community posts
- Treat social media like a ministry—not just a megaphone
Final Thoughts
Social media isn’t just a platform. It’s a front door, a discipleship tool, and a chance to serve.
Avoid these five mistakes, and you’ll be better equipped to reach people with clarity, connection, and purpose.
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