Social media is a powerful tool for ministry—but just like any tool, how you use it matters. Many churches unintentionally fall into posting patterns that actually reduce engagement, confuse visitors, or make the church feel distant instead of inviting.
If your church’s social media isn’t getting much traction, it might be time to stop doing a few things that are holding you back.
Here are three things your church should stop posting—and what to do instead.
1. Stop Posting Flyers as-is
We’ve all seen it: a square flyer packed with text, event details, clip art, and multiple logos uploaded as a standalone post.
Why it’s a problem:
- Text-heavy flyers aren’t optimized for phones (where most people scroll)
- They often look cluttered or uninviting
- They don’t invite engagement—they just inform
What to do instead:
- Pull out one key idea from the flyer and create a clean, bold graphic
- Use a real photo from a past event to build connection
- Share the flyer in your Stories or as a downloadable PDF, but not as the main grid post
2. Stop Only Promoting Events
If the only time you post is when something’s happening at your church, your feed turns into a calendar—not a conversation.
Why it’s a problem:
- It makes your church feel like an announcement machine
- It doesn’t show your heart, your people, or your mission
- New visitors won’t understand the community behind the events
What to do instead:
- Post behind-the-scenes moments or volunteer highlights
- Share a verse that ties into your next sermon
- Feature a short story from someone impacted by a past event
Use events as touchpoints, not the entire strategy.
3. Stop Copying Other Churches Without Context
It’s easy to see a viral church reel or post and think, “We should do that too.” And while learning from others is great, copying without context often leads to confusion or inauthenticity.
Why it’s a problem:
- What works for one church may not fit your community
- It may not align with your tone, values, or audience
- You risk creating content that feels forced instead of heartfelt
What to do instead:
- Ask, “What message does our church uniquely carry?”
- Use other churches as inspiration—not a template
- Stay focused on your people, your city, and your calling
Final Thoughts
Your church’s social media presence should reflect your actual ministry—not just your schedule.
By avoiding these common pitfalls and focusing on clarity, connection, and authenticity, you can turn your feed into a place of encouragement, outreach, and discipleship—not just announcements.
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