By Jonathan Howe
A good church website answers questions for guests and members alike. While not every question and appropriate answer can be foreseen, an Frequently Asked Questions (FAQ) page on your church’s website can be immensely helpful.
However, churches often don’t think through what answers or questions they place on the FAQ page—if they even have one. I would encourage your church to have an FAQ page on your site and to include the answers to these eight questions:
- Where is guest parking? A map of specific directions are appropriate here. Make it as simple as possible for guests to understand where they should park. If you have a designated parking area for parents of small children, mention that. If you have special areas for senior adults or expectant mothers, mention those as well.
- What is there for my kids? Parents want to know their kids will be safe and taught well. Share the type of curriculum you use as well as the format or structure of the classes. For preschoolers, let them know what the typical childcare setup is like and what snacks are likely to be served in case there is an allergy. Highlight your child check-in system. If your church integrates the family into worship, mention that. Remember to use terminology that is not insider language. Your kids’ worship service could be called KidzPraise or FirstKids. New parents won’t understand what those names mean unless you explain them.
- How do I join the church? This should be a simple answer. Simply lay out your membership requirements. You’d be surprised at how many churches fail to mention their membership process on their websites. If you have regular membership classes, provide a link to the schedule or to a specific page that goes deeper into membership details.
- How do I join a group? This is a great opportunity to explain what you call your groups (Bible study, Sunday school, life groups, home groups, etc.) as well as where people can find information about existing groups or new groups being started. You may even suggest those who are interested contact your discipleship pastor or leader to find out more information about specific groups.
- Why do you ______? It’s likely that your church has an idiosyncrasy or two. You might partake in communion weekly or in a certain way. You may have special, quarterly baptism services. You may have a special time of prayer each week in the service. If your church has something that’s unique to it, explain it on your website.
- How do I get involved in the ______ ministry? Churches need onramps for ministry to draw in volunteers. Make it easy for someone to understand the process of going from spectating to participating. Outline the process or requirements needed to serve in your church.
- What denomination is ______ church affiliated with? If your church is affiliated with a certain group or denomination, it’s best to let people know. I know some pastors may think it will hurt the church, but honesty and integrity should always win the day. Churches should be clear about their beliefs and their doctrinal affiliations.
- How do I contact the church for _______? This may be for weddings, benevolence, facility usage, or something else. If you get routine questions at the church about a specific item, include it in your FAQ. In fact, if you’re putting together an FAQ or revising your current one, talk to whomever answers the phone at your church. Your receptionist or administrative assistants will likely know what questions are most often asked because they are the ones who answer them most often.
Does your church have an FAQ on its website? What would you add to this list?