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I know of several people who worry and fret over how many Twitter followers they gain and lose daily. This is unhealthy for many reasons, but mainly because you can’t make people follow you, and, many times, you can’t keep people from unfollowing you.

If you asked 10 people in social media how to gain Twitter followers, you would probably get 10 different answers. But only one is a truly legitimate answer:

Share awesome content

urlIf you share content that is valuable to your followers, they will share that with their followers and your count will grow. So that begs the question: What does awesome content look like?

  • Show where to go (lead your followers to good content)
  • Show what you know (inform them of what’s happening in the world)
  • Show that you care (show compassion for others and what’s going on in their lives)
  • Show that you’re scared at times (be transparent about who you are and what you stand for)

Carrie Wilkerson, the Barefoot Executive, shared this paradigm for this last week. She calls it the Oz principle. Each part stands for a different Oz character—Dorothy, Scarecrow, Tinman, and Lion, respectively.

So who do you follow on Twitter that excels in these areas?

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