Let's Build Something Original, Together

Consulting | Communications | Creating
Our ServicesAbout Jonathan

Welcome to HoweOriginal.com

At HoweOriginal, we’re passionate about helping people like you achieve big goals with creative and effective strategies. Whether you’re an author, a church leader, or a content creator, our mission is to equip you with the tools and insights you need to thrive in your unique space.

Blog

Dive into our blog for actionable tips, explore our free resources to jump-start your strategy, or connect with us for personalized consulting. Whatever your goals, we’re excited to partner with you to make them a reality.

How to Organize Your Content Calendar

Whether you’re a church leader managing event announcements, an author promoting your latest book, or a content creator navigating social media trends, a well-organized content calendar is what will make you stand out because of how it allows you to stay consistent and relevant with your content.

How to Build Buzz for Your Book on a Budget

Launching a book is an exhilarating journey, but it can also feel daunting—especially if you’re working with a limited budget. The good news? You don’t need a massive marketing budget to create excitement and drive awareness for your book.

10 Easy Social Media Ideas for Your Church to Try This Year

In our current digital era, social media offers churches a powerful platform to connect with their congregation and reach their community. If you’re looking to refresh your church’s online presence, here are 10 easy social media ideas to try this year:

How to Build Buzz for Your Book on a Budget

How to Build Buzz for Your Book on a Budget

Launching a book is an exhilarating journey, but it can also feel daunting—especially if you’re working with a limited budget. The good news? You don’t need a massive marketing budget to create excitement and drive awareness for your book.

10 Easy Social Media Ideas for Your Church to Try This Year

10 Easy Social Media Ideas for Your Church to Try This Year

In our current digital era, social media offers churches a powerful platform to connect with their congregation and reach their community. If you’re looking to refresh your church’s online presence, here are 10 easy social media ideas to try this year:

Why HoweOriginal

We understand that no two journeys are the same, which is why our approach is customized to your specific needs. With years of experience in leadership, communication, and strategic planning, we’re here to guide you with practical advice and proven tools to help you succeed.

Churches

Social media, outreach, marketing, Logistics

In today’s digital-first world, reaching your community takes more than just a good message—it takes a thoughtful strategy. We specialize in church marketing, branding, and social media, helping you connect meaningfully with your audience and grow your ministry.

Authors

Social Media, Marketing, Sales

We’ll help you navigate the ever-changing world of book marketing. From crafting engaging social media plans to unlocking the power of Goodreads, we provide strategies tailored to your goals. Whether you’re self-published or traditionally published, we’ve got you covered.

Content creators

Content Calendars, Affiliate Marketing, Platform Growth

If you’re building a brand or platform, we’ll help you develop strategies to stand out, grow your audience, and turn your creativity into impact.

Frequently Asked Questions

What is HoweOriginal?

HoweOriginal is a consulting and creative agency that helps content creators, churches, and authors turn their vision into reality. We specialize in book marketing, social media strategies, church engagement campaigns, and customized branding and design solutions. Our tagline, “Let’s build something original, together,” reflects our commitment to partnering with you for meaningful and memorable results.

What services does HoweOriginal offer?

We offer a wide range of consulting and creative services, tailored to fit your specific needs:

  • For Content Creators: Social media planning, podcast strategy, branding, and audience engagement.
  • For Churches: Outreach campaigns, church marketing, and event promotion.
  • For Authors: Book marketing strategies, Goodreads promotions, and customized digital assets.
  • General services include:
    • Branding and identity development
    • Website design and development (using Divi WordPress templates)
    • Digital marketing strategies
    • Content creation and management
    • SEO (Search Engine Optimization)
How does the project process work at HoweOriginal?

Here’s how we typically approach projects:

  1. Initial consultation to understand your goals and audience.
  2. Proposal and agreement tailored to your specific needs.
  3. Concept development with ongoing feedback loops.
  4. Design, execution, and refinements.
  5. Final delivery, launch, and optional ongoing support.
What areas does HoweOriginal serve

We specialize in working with:

  • Authors (self-published and traditionally published)
  • Churches and non-profits
  • Content creators and small businesses
  • Educational organizations
  • Entrepreneurs and startups
Can HoweOriginal help improve my existing website?

Absolutely! Whether you need a full redesign, optimization for better performance, or updated branding elements, we can enhance your existing site through our full range of service providers.

What makes HoweOriginal unique?

We’re more than just a service provider—we’re your creative partner. With expertise in content marketing, church outreach, and book promotions, we focus on delivering strategies that are both impactful and cost-effective. Our downloadable guides, like “10 Proven Strategies to Market Your Book on a Budget” and “The Ultimate Book Marketing Checklist,” reflect our commitment to practical, actionable advice.

How do I know if HoweOriginal is right for me?

If you’re a content creator, church, or author looking for expert guidance, creative solutions, and personalized attention, we’re here for you. Let’s explore how we can help build something original—together.

How do i get started?

It’s easy! Fill out the project request form on our website or email us directly at jonathan@howeoriginal.com. Provide a brief description of your project, and we’ll get back to you promptly.

Free Downloads

Explore our free resources designed to help you grow, connect, and inspire. Whether you’re a church leader, author, or content creator, these tools are tailored to meet your unique needs and take your impact to the next level. Start building something original today!

For Authors

10 Proven Strategies to Market Your Book on a Budget

Marketing your book doesn’t have to break the bank. Whether you’re a first-time author or a seasoned writer, these budget-friendly strategies are designed to help you maximize your reach without compromising quality. As someone who’s walked alongside authors navigating the marketing maze, I’ve distilled ten strategies that truly work—no fluff, just real-world solutions.

For Church Leaders

Church Social Media Mistakes to Avoid: A Quick Fix Guide

Social media is one of the most powerful tools churches have to connect with their congregations, reach new people, and share the Gospel. However, even with the best intentions, it’s easy to fall into traps that can hinder your effectiveness. Here are 20 common mistakes churches make on social media—and practical tips to fix them.

For Content Creators

25 Creative Content Ideas to Keep Your Audience Engaged

Are you running out of ideas to keep your audience hooked? Whether you’re a blogger, podcaster, YouTuber, or social media manager, these content ideas will spark your creativity and breathe new life into your platforms. Dive in and discover fresh inspiration for your next post, video, or story!