By Jonathan Howe In the past two weeks of the Rainer on Leadership podcast, we have experienced two of our top three days ever on the show in terms of downloads. For this, we are obviously grateful to our listeners. As we begin year five of Rainer on Leadership, it feels like the proper time […]
Churches, Social Media, and Customer Service
By Jonathan Howe I recently came across the infographic below at Entrepreneur.com in an article related to the recent customer service woes of Cracker Barrel and United Airlines that I mentioned last week on the blog. While many of you may see the principles and stats in the infographic relating to the business side of […]
Three Actions Churches Can Take in Times of Crisis
By Jonathan Howe The past few weeks have been quite eventful for the communications teams at Cracker Barrel and United Airlines. In case you’ve missed it, Cracker Barrel faced a deluge of complaints following the firing of a server named Nanette Reid. Her husband posted about it on the Cracker Barrel corporate Facebook page, and […]
Eight Considerations for Family Photo Stations at Churches on Holidays
By Jonathan Howe A recent trend that is really catching on around holidays in churches is the use of photo stations. Easter, Mother’s Day, and Christmas seem to be the top three times churches use these photo stations to capture pictures of families. There are several benefits to these photo stations. They can create a […]
The Pros and Cons of Facebook for Pastors and Church Staff
By Jonathan Howe While advocating for social media and online engagement by pastors and church staff, I’m continually asked about parameters for engagement. The problem is that every situation is unique. There’s not a one-size-fits-all recommendation for social media and online engagement by pastors and church staff. Facebook is different than Twitter, and both of […]
Five Reasons Why This Millennial Still Likes Using Hymnals
By Jonathan Howe I might lose my Millennial card for admitting this, but: I like hymnals. A lot. Yes, I realize I’m supposed to want to worship with fog machines and song lyrics on projector screens with cool moving backgrounds. And sometimes I enjoy that too—but not all the time. So why would a 36-year […]
Seven Reasons Your Church Members Aren’t Using Your Church Website
By Jonathan Howe As we’ve stated countless times here at ThomRainer.com, your church’s website is the front door to your church. I’ve written about why your website needs to be guest friendly, but I haven’t written much about how it should interface with your members. Needless to say, your church’s website should serve your members […]
Should You Start a Podcast? Eight Diagnostic Questions
By Jonathan Howe The popularity of podcasts has exploded over the past few years. In 2016 alone, 57 million Americans listened to a podcast each month. I’ve seen this explosive growth with both podcasts I host—Rainer on Leadership and SBC This Week. As a result, pastors and ministry leaders frequently ask me if they should […]
Five Ways Churches Can Encourage Members to Share on Social Media
By Jonathan Howe For much of the past 14 months, I’ve encouraged churches to engage members and prospective guests online. Whether through Twitter, Facebook, or Instagram, your church can reach, inform, and inspire more people when you use social media wisely and effectively. But that’s not where the social media influence should stop. Truly effective […]
Seven Tips for Guest Email Follow-Up
By Jonathan Howe Email is one of the easiest ways to initiate a connection with first-time guests to your church. However, many churches either fail to use it or fail to maximize its capabilities if they do. Here are seven tips to maximize your church’s use of email to follow up with first-time guests. Send […]
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